Smithsonian Catalog 2018-06-07T14:59:52+00:00

Project Description

The Smithsonian is more than just a museum network, it’s a full multimedia brand complete with cable television channel, catalog and eCommerce website.

During their migration to Kibo’s new eCommerce, my team was tasked with managing the full migration of their content including over 10,000 SKUs, their redirect strategy as well as the post launch analysis of the migration’s impact in relation to Search Engine traffic.

We also were tasked with implementing, testing, and training on their new Google Tag Manager implementation. The Digital Marketing Department delivered a SEO Migration battle plan as well as full service training for GTM.

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