MyMMs.com is a website with a very familiar brand. Visitors are treated to customized offerings of one of the most popular candies around, that are good for just about any holiday.
The MyMMs team came to me and wanted guidance on their SEO efforts as well as insight into what they believed was a conversion problem. After delivering a technical SEO audit, suggestions were made such as body content improvements, new header hierarchy adoption and a focused, scalable internal linking structure.
A second engagement after the launch of their new Kibo eCommerce unearthed a key issue in the delivey of their site on mobile that was a heavy friction indicator in their UX delivery. Calling out the issue and suggestion a remedy was all their team needed to increase conversion, time on site, and overall engagement from all channels.